1. Introduction

Welcome to ThrivePoint Healthcare. We respect and value your privacy. This Privacy Policy explains how ThrivePoint Healthcare (“ThrivePoint,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you access our website, engage with our services, or communicate with us in any manner.

We are committed to maintaining the confidentiality, integrity, and security of your personal and health information, in accordance with the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), the Maryland Online Data Privacy Act (“MODPA”), and other applicable federal and state laws.

By using our website or services, you consent to the data practices described in this Privacy Policy. If you do not agree with the terms herein, please do not use our services.

2. Information We Collect

We may collect the following categories of personal information from you:

2.1. Personal Identifiable Information (PII):

• Full name

• Email address

• Phone number

• County or region of residence

2.2. Technical Information:

• Internet Protocol (IP) address

• Browser type and version

• Device identifiers

• Operating system

• Time and date of access

• Referring website addresses

• Interaction data (pages visited, time spent, etc.)

2.3. Health Information:

As a home healthcare provider, we may also collect Protected Health Information (“PHI”) necessary for the delivery of services. PHI may include:

• Medical history

• Treatment plans

• Medication records

• Clinical notes

• Insurance information

This data is strictly protected under HIPAA.

3. How We Collect Information

We collect information through the following methods:

• When you complete forms or surveys on our website

• When you contact us via phone, email, or online inquiry

• When you use our website (via cookies and similar tracking technologies)

• When you receive services from our healthcare staff

• When your authorized representative provides information on your behalf

• From third-party service providers who support our operations

4. How We Use Your Information

We use the information we collect for the following purposes:

4.1. To Deliver Healthcare Services

• Provide clinical care, personal care, and support services

• Coordinate with physicians, hospitals, or specialists

• Verify eligibility and process billing or insurance claims

4.2. To Communicate With You

• Respond to inquiries and provide support

• Schedule or follow up on appointments

• Share educational or service-related content

4.3. For Operational Improvement

• Analyze usage patterns to improve our website and services

• Monitor system performance and security

• Train staff and enhance care delivery protocols

4.4. For Legal and Regulatory Compliance

• Maintain medical records as required by law

• Comply with audits, investigations, and legal requests

• Report public health or safety concerns as mandated

5. HIPAA Compliance

ThrivePoint Healthcare fully complies with HIPAA regulations. Your PHI is protected through a combination of administrative, technical, and physical safeguards. We only use or disclose PHI for treatment, payment, and healthcare operations (TPO) purposes unless authorized by you in writing or required by law.

We have implemented:

• Secure data storage and access controls

• Regular staff training on privacy policies

• Audit logs and breach notification protocols

If a breach of your PHI occurs, we will notify you as required by HIPAA regulations.

6. MODPA Compliance

For residents of Maryland, the Maryland Online Data Privacy Act (MODPA) grants additional rights regarding the access, correction, and deletion of personal information. ThrivePoint Healthcare honors those rights by:

• Allowing you to request access to your data

• Enabling the correction or deletion of inaccurate data

• Disclosing the specific purposes for data collection

• Limiting the collection of data to what is reasonably necessary

You may exercise your rights by contacting our Privacy Officer at the details provided below.

7. Information Sharing and Disclosure

We do not sell or rent your personal information. We may share your data only under the following circumstances:

• With healthcare providers or care teams involved in your treatment

• With third-party service providers who assist us in running our business (e.g., IT vendors, cloud storage, billing processors)

• With regulatory or legal authorities when required by law

• With authorized family members or legal representatives, as permitted under HIPAA

All third parties we engage are contractually required to maintain the confidentiality and security of your data.

8. Data Retention

We retain personal information and health records for as long as necessary to provide care, fulfill legal requirements, resolve disputes, and enforce agreements. PHI is retained in accordance with HIPAA and state medical record retention laws.

9. Data Security

We implement a variety of security measures to safeguard your information. These include:

• Encrypted communications and secure server infrastructure

• Role-based access to PHI and PII

• Regular risk assessments and system audits

• Physical security at all data storage facilities

• Incident response protocols for suspected breaches

Despite our efforts, no security system is 100% infallible. We encourage you to take precautions such as using secure passwords and logging out after sessions.

10. Your Rights

You have the following rights regarding your data:

• Right to Access: Obtain a copy of the data we hold about you

• Right to Correction: Request correction of inaccurate or incomplete data

• Right to Deletion: Request deletion of your data, with certain legal exceptions

• Right to Restrict Processing: Limit how we use your personal data

• Right to File a Complaint: If you believe your rights have been violated

To exercise your rights, contact us at:
Email: privacy@thrivepointhealthcare.com
Phone: +1(443) 635-2179
Website: thrivepointhealthcare.com/contact-us

You may also file a complaint with the U.S. Department of Health and Human Services Office for Civil Rights.

11. Use of Cookies and Analytics Tools

Our website uses cookies to enhance your experience. Cookies may be used to:

• Remember preferences and settings

• Analyze website usage and traffic trends

• Enable certain functionality such as secure login

You may manage or disable cookies through your browser settings. Disabling cookies may impact your experience on our website.

We may use third-party tools like Google Analytics to monitor site performance. These tools do not collect personally identifiable medical data but may use your IP address or browsing behavior in accordance with their own privacy policies.

12. Children’s Privacy

Our services are not directed at children under the age of 13. We do not knowingly collect information from minors without parental consent. If we become aware that we have inadvertently received data from a child without appropriate authorization, we will delete it promptly.

13. Third-Party Websites

Our website may contain links to external sites not operated by ThrivePoint Healthcare. We are not responsible for the content, practices, or policies of third-party websites. We encourage you to review the privacy policies of any external sites you visit.

14. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time. Changes will take effect upon posting to our website. If we make significant changes, we will notify you via email or a notice on our website, where required by law.

We recommend checking this page periodically for updates.

15. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact:

Privacy Officer
ThrivePoint Healthcare
privacy@thrivepointhealthcare.com